flibitijibibo
April 7th, 2010, 02:40 PM
http://www.news.com.au/technology/lads-mag-editor-blows-whistle-on-video-games/story-e6frfro0-1225850507467
* Company "demands positive review"
* Editor brands it "cash for comment"
* "Demands don't occur that often"
A MAGAZINE editor who claims he was sacked for posting part of an internal email on Facebook says he was blowing the whistle on video game companies pressuring publications for favourable coverage.
Former Zoo Weekly deputy entertainment editor Toby McCasker last month posted on Facebook part of an email that seemed to show a game maker demanding a positive spin on its latest title.
The email was allegedly sent by a publicist for Rockstar Games to staff at the magazine, concerning coverage of the company's new title Red Dead Redemption.
"This is the biggest game we've done since GTA IV, and is already receiving Game of the Year 2010 nominations from specialists all around the world," it read.
"Can you please ensure Toby's article reflects this — he needs to respect the huge achievement he's writing about here."
Rockstar is one of the world's biggest gaming companies with franchises including Grand Theft Auto and Max Payne.welp
* Company "demands positive review"
* Editor brands it "cash for comment"
* "Demands don't occur that often"
A MAGAZINE editor who claims he was sacked for posting part of an internal email on Facebook says he was blowing the whistle on video game companies pressuring publications for favourable coverage.
Former Zoo Weekly deputy entertainment editor Toby McCasker last month posted on Facebook part of an email that seemed to show a game maker demanding a positive spin on its latest title.
The email was allegedly sent by a publicist for Rockstar Games to staff at the magazine, concerning coverage of the company's new title Red Dead Redemption.
"This is the biggest game we've done since GTA IV, and is already receiving Game of the Year 2010 nominations from specialists all around the world," it read.
"Can you please ensure Toby's article reflects this — he needs to respect the huge achievement he's writing about here."
Rockstar is one of the world's biggest gaming companies with franchises including Grand Theft Auto and Max Payne.welp