Hasbro Transforms to sue Asus

[=sw=warlord]

Asus is being sued by Hasbro for being total Decepticons, with the toy maker claiming trademark infringement over the Asus Transformer tablet lineup. Asus temporarily got away with using the Transformer name a few months back with the Eee Pad Transformer. But the new Transformer Prime, a tablet/laptop hybrid, has the makers of Optimus Prime filing suit in a California district court.
Article.

(http://arstechnica.com/gadgets/news/2011/12/hasbro-to-asus-your-transformer-prime-better-transform-its-name.ars)And here's the incriminating advert:

http://www.youtube.com/watch?v=Nc9-xzqlvc8

Hasbro are so mad.

[MXC]

Could be worse. It could be like the shit Bethesda tried to pull on Notch.

[n00b1n8R]

Didn't Hasbro invent the word "transformer"?

[Tnnaas]

Did Apple invent rectangular phones?

[=sw=warlord]

Didn't Hasbro invent the word "transformer"?
Are you stupid?

[DarkHalo003]

Cool little device, fucking hated that commercial though....oh wait, was this debate supposed to be about two companies fighting over a word? And I thought Apple was the densest of the crowd.

[=sw=warlord]

Cool little device, fucking hated that commercial though....oh wait, was this debate supposed to be about two companies fighting over a word? And I thought Apple was the densest of the crowd.
Hasbro are complaining over the name "Transformer Prime", apparently for it's ties to Transformers Optimus Prime.
This isn't the first time Asus have ripped something though...
Check the URL...
http://promos.asus.com/US/G73JW/images/index_02.jpg

[staticchanger]

Are those ODST's using ASUSes?

[Zeph]

Didn't Hasbro invent the word "transformer"?

No, they just invented latin, which transformer was derived from.

[DarkHalo003]

No, they just invented latin, which transformer was derived from.
Heh. :smug:

[jcap]

IMO Hasbro is in the right. I thought Asus would have been smart enough to license the name, being that they are infringing on two trademarks in one name, but apparently not. This is as blatant as you can get. The first time I heard of this tablet, I honestly thought it was somehow related to the Transformers series.

[Pooky]

Surprised they're not suing the people making the Pony fleshlights.

Unless they endorse those?

[Cortexian]

As with the piracy of MLP, they probably just aren't aware that it's such a big deal or exists. There's a huge difference in how companies defend different parts of their intellectual property. The Transformers movies have made WAAAAAAY more money than any My Little Pony stuff, and as such MLP spin-offs are cared about less.

Also, how can you make an accurate pony-fleshlight. I thought fleshlights were molds of real vaginas.

Unless they just molded a ponies vagina, :ohdear:

[Phopojijo]

Also, how can you make an accurate pony-fleshlight. I thought fleshlights were molds of real vaginas.

Unless they just molded a ponies vagina, :ohdear:It's a little pony... ... *my* little pony ;)

[Tnnaas]

Let's not go there.
:mech3:

[Kornman00]

It's a little pony... ... *my* little pony ;)
'Rather have Major League Pussy

[=sw=warlord]

the ponies just want to be your friend, your bestest buddy, the "closest" friend....
wait why are we even talking about ponies in this thread?

[n00b1n8R]

Also, how can you make an accurate pony-fleshlight. I thought fleshlights were molds of real vaginas.

Unless they just molded a ponies vagina, :ohdear:

You've never been to bad-dragon.com have you? :downs:

[BobtheGreatII]

The great downfall of Modacity 2012.

[Amit]

I wouldn't call it the downfall. More like the revamp of Modacity into a taboo discussion site.


Are those ODST's using ASUSes?

Nope. CQC Spartan helmets, but that's it. The bodies don't look like H3 or Reach armour permutations.

[TeeKup]

Don't forget politics. If there's anything to stir things up and get a lot of people into a discussion its politics.