PDA

View Full Version : The future of video game marketing



Sel
November 5th, 2010, 01:41 PM
I need to vent on this.

For those of you who do pay attention to tf2, you'll probably know that a few days back this (http://tf2.com/post.php?id=4608&p=1) got posted.

It's pretty much a plug for a game by Telltale, and they're all buddy buddy with valve or something, which is entirely fine. If they like the game, and maybe they do, who knows. However, if you read the post you'll notice it's definitely not just a plug. It's a blatant advertisement, and your motivation to buy this game is more tf2 items.

http://www.teamfortress.com/images/posts/telltalepoker.png

And you know what? It worked, flawlessly.

https://dl.dropbox.com/u/3332789/misc/Rants/ugh.jpg

Before the blog post I saw maybe one or two people purchase this, and surprise surprise, the same night I fire up tf2 and play with some buddies, only to see others already sporting their atrocious new hat.

The real kicker though, is that this looks more and more like a quick game thrown together.

In fact, if the steam store page (http://store.steampowered.com/app/31280/), and Telltale store page (http://www.telltalegames.com/store/pokernight) are any indication, the game brings absolutely nothing new to the age old game of poker.


Prepare for a different kind of poker night in a very different kind of club. In Poker Night at the Inventory, you'll deal with Penny Arcade's clever, cunning Tycho, Team Fortress 2's hulking Heavy, Homestar Runner's self-proclaimed "awesome icon" Strong Bad and the hyperkinetic "rabbity-thing" from Sam & Max. These characters come together in ways some never thought possible, in a setting few would have predicted.
Prepare for a different kind of poker night in a very different kind of club. In Poker Night at the Inventory, you'll deal with Penny Arcade's clever, cunning Tycho, Team Fortress 2's hulking Heavy, Homestar Runner's self-proclaimed "awesome icon" Strong Bad and the hyperkinetic "rabbity-thing" from Sam & Max. These characters come together in ways some never thought possible, in a setting few would have predicted. You'll experience a new style of poker, particularly when hands don't go the way of the other fiery competitors at the table.Forgive my ignorance, but I don't see anything different about this. In fact, the game is not even comparable to say, online poker (yo king whatup) as it lacks multiplayer entirely. So now it's on par with Windows Poker (Which comes for free with Windows Vista Ultimate)

https://dl.dropbox.com/u/3332789/misc/Rants/pokernightdetails.jpg

So really all they're advertising here is playing computer poker, with random "Icons" of something or another. Personally, aside from the heavy, I have no fucking clue who any of these characters are.

We've seen this before, and it's (http://www.teamfortress.com/post.php?id=3045) nothing (http://www.teamfortress.com/post.php?id=3698) new (http://www.teamfortress.com/post.php?id=4441&p=1). Valve butchering the art style of one of their flagship games with more useless cosmetics which violate the art style in ways I'd really rather not even talk about (it's just that gross).
For those of you who play the game you'll also know that recently the polypack update was also shipped. (http://www.teamfortress.com/post.php?id=4410&p=1)

This added an ingame store, which is fueled on micro transactions, where players can buy weapons, and hats (for a ridiculous price), along with, and this is absolutely brilliant, what is effectively a lottery, where players have a chance of finding an "Unusual" hat. Which is just a stock hat if they purchase a key from the store, with an irritating and distracting particle effect.

The Mann co Store was a humongous success. (http://www.igameradio.com/2010/10/22/mann-co-store-pays-big-bucks-to-tf2-community/)

(Kotaku source too) (http://kotaku.com/5669981/making-team-fortress-2-hats-turns-out-to-be-very-profitable)


Five community members created items for the first round of content creation and entered them into the store. Valve announced that those community members — Rob Laro, Shawn Spetch, Steven Skidmore, Spencer Kern, and Shaylyn Hamm — have all walked away with royalties between $39,000 to $47,000 per person after merely two weeks of sales.So after 2 weeks of sales, these people who got 25% of the profits walked away with an amazing amount of cash. A big part of the polypack sets is that they incorporate "Set Bonuses" if they're all worn by the player at once. Almost all of which make absolutely no sense in the game (Health leaching rocket launcher \ Milk that gives people who hit soaked enemies 75% of the damage they do back as health, etc), a lot of which are blatantly overpowered too. This adds up to roughly 150K USD per set going to valve. These weapons, no matter all the flawed arguments being thrown around, are pay to win, or at least, pay for an advantage. People who try to justify this with people being able to craft them, and get them through item drops seem to be missing out on the fact that these are not instant, and in fact take a pretty long time.

I have yet to get all the polypack items, let alone the hats, through random drops. (http://www.tf2items.com/id/en-vie)

If this doesn't strike you as foul then I don't know what will. (If you want to play blind man, go walk with the shephard)

Every time I pick up tf2, there's always someone trading, someone begging for items, or hats. It's not fun, it resembles an MMO, which is a genre I don't find particularly appealing either.

Fun facts :

About 1/5th of tf2 servers with players in them at time of posting are idle servers. So a significant chunk of the player base is playing the game, by not playing it.

The Black box is a disgusting looking weapon, and is the only addition that I feel actually has a worse visual impact than it does on gameplay (snaf will back this up ~~~)

Flawed arguments :

People seem to claim to me, and others I see on various forums that this constant trading is just a fad, or that the game would have gone stale if it hadn't received these kinds of updates.

First off, hats and item drops were added over a year ago, and they have yet to become any less of an obsession. Don't believe me? Go play the game, go look at SPUF, or any other big tf2 community, and try to not find a trading thread, or thread about items.

Second, CS, CSS, UT99, and Halo all have loads of people playing them. Halo being the one of these I've played the most, hasn't had a single gameplay change since launch. All it's patches have been solely network security. The rest haven't had major gameplay alterations either in the recent past and are still being played.

Feel free to add more/Bitch at me about how tf2 is the best and items are the greatest/Or troll me! (Hey CN!)

Also this is not a tf2 exclusive article, we've seen the same shit in other games in some form or another, so don't move this.

Dwood
November 5th, 2010, 02:29 PM
Yeah... I bought (and stopped playing) TF2 right when this whole item biznezz was going up. Good thing too because I'm not going to pay for virtual items and weapons.

Trotim
November 5th, 2010, 03:24 PM
Obviously supporting all of this. Have also been checking SPUF lately and it seems a lot of people are getting more and more disappointed in TF2 now. I just want the good classic TF2 gameplay back.

ICEE
November 5th, 2010, 04:11 PM
How is crafting the polycount items "not instant"? I got every single polycount item I wanted within 5 minutes of starting the game after the first update just through crafting. I also don't feel that any of the polycount items (except the god damn shortstop) are overpowered. These are the only flaws I encounter in your logic. For the most part, I'm extremely disappointed with Valve's extortion of tf2.

that said, I can see the necessity for having the mann co store. Once you introduce trading into the game, you immediately set up shop for people to obtain extremely rare items, and then trade them away for large amounts of real world cash. Granted that that is still possible, the store counteracts this affect by allowing the player who is fool enough to buy virtual shit to do exactly that from valve themselves. This is all to convenient for valve of course. The crates, keys, unusual hats, and other generic bullshit they're coming out with (wrapping paper? seriously?) is just the spawn of greed.

I liked tf2 plenty before the introduction of hats. I loved it still when hats were a very rare and unseen item. When they became more common, but essentially still pointless, they actually began to effect gameplay (in a positive manner imo). Players who continuously played the same server while wearing the same hats became easily profiled. For example, I recognized that the soldier with the viking helmet was a specific person, and knew exactly how they would attack and where they would go. This was neat, and it forced hat-wearers to mix up their gameplay if they didn't want to be figured out. In this sense, I consider hats to be entirely the same as the idea of bungie's unlockable armor pieces for MP. Now that items are tradeable, a ridiculous little "economy" has formed. For some games, economical systems are beneficial and interesting (MMOs), but tf2 is just not one of those games.

Sel
November 5th, 2010, 05:32 PM
How is crafting the polycount items "not instant"? I got every single polycount item I wanted within 5 minutes of starting the game after the first update just through crafting. I also don't feel that any of the polycount items (except the god damn shortstop) are overpowered. These are the only flaws I encounter in your logic. For the most part, I'm extremely disappointed with Valve's extortion of tf2.


Crafting polycount items isn't instant for two reasons, first most players didn't have the scrap lying around at release make them, and second iirc the recipes were not even added to the game until a few days after.

As for the weapons being OP, I'm judging that on my own experiences with them, and what the ETF2L league bans from their games. But that is a bit more debatable.

Bodzilla
November 5th, 2010, 08:26 PM
nah it is pretty shit tbph.

i'm in support of vanilla servers these days and i pitched it to the community i played in and got mixed results. while we love the game we are worried about loosing the server fodder by going vanilla.

:/

Bodzilla
November 5th, 2010, 10:00 PM
We raided Mann mansion for the first time on heroic today, after having rolled the Instance on normal with the team. Anyhow, we got team whiped by the heroic Horseman (200% speed, 200% attack range, 200% speed range) Anyhow, we got rolled, so i'm wondering if its time for some new members, We're looking for 2 light medics, as well as a Spam spec demo with at least 2000dps.

:win:

Pooky
November 6th, 2010, 03:54 AM
Hey look, exactly what I said would happen, happened. Anyone interested in a real Team Fortress game can always go play TFC, I guess.

=sw=warlord
November 6th, 2010, 11:06 AM
Hey look, exactly what I said would happen, happened. Anyone interested in a real Team Fortress game can always go play TFC, I guess.
I guess the Xbox version got the better deal after all.
:cwazy:

CN3089
November 6th, 2010, 11:46 AM
http://i29.photobucket.com/albums/c251/CN3089/Emoticons/emot-qq.gif

actually TF2 now is a far better game than it was at release or even a year ago


none of the polycount sets gives as much of an advantage as you are implying here, in fact you'd probably be better off using "vanilla" loadouts than using a few of them (sniper, pyro [the axtinguisher counts as vanilla ok])


e: also the blackbox looks fine


also Poker Night is essentially a sequel to Telltale's other poker game which was the same thing but with different characters and they pretty much specialize in releasing short inexpensive games so basically what I'm saying is: deal w/ it










on the subject of unusual hats: one of my buds has a flaming napper's respite and I am jealous as fuck

Llama Juice
November 6th, 2010, 12:13 PM
Doesn't the T in TF2 stand for Hat?

Phopojijo
November 6th, 2010, 05:33 PM
So really all they're advertising here is playing computer poker, with random "Icons" of something or another. Personally, aside from the heavy, I have no fucking clue who any of these characters are.You don't know Homestarrunner, Penny Arcade, or Sam & Max?

Seriously, with all this talk of PAX recently -- how could you not know (P)enny (A)rcade and their e(x)po?

Sel
November 6th, 2010, 07:56 PM
What's pax and why should I care?

CN3089
November 6th, 2010, 10:01 PM
What's pax and why should I care?

It's the new E3 and you shouldn't

Amit
November 7th, 2010, 01:19 AM
It's the new E3 and you shouldn't

It's quite like E3, but less of something and more of another. PAX is now pretty heavily focused on triple-A titles. Basically, it's the precursor to E3 for the spring season, but it has no direct relation to E3. I think Llama Juice has been there at least once, either this year or last year. I think 2010 is the first year to also have PAX take place at the end of summer, too. 3-day event for less than $60US, iirc.

Phopojijo
November 7th, 2010, 03:19 AM
It was where Gearbox announced that they picked up Duke Nukem Forever... back in '04 they had Halo 2 playable multiplayer -- first time for the public IIRC (rather than E3 "press") and Splinter Cell: Chaos Theory playable there.

BTW -- Amit -- It was always in last week of August or first week of September... though this year they expanded to 2 expos a year... the main west-coast expo in August... and the new secondary east-coast expo in March.

Amit
November 7th, 2010, 03:27 AM
Thanks, I was a bit rusty on the info. I couldn't remember if it was before E3 or after E3 lol. Yeah, PAX has become pretty major.

Dwood
November 7th, 2010, 05:04 AM
Doesn't change the fact that this whole deal with TF2 is retarded. Shoulda bought the xbx version instead. :P

MXC
November 7th, 2010, 09:51 AM
As much as I'd like to try my hand at a vanilla server, I can't give up my jarate.


Plus I love hats.

SiriusTexra
November 7th, 2010, 10:16 AM
That poker night shit is just garbage. It reveals an interesting thought though, in an industry rampart with piracy and it supposedly being the reason for company failings (and not at all for making a shit game), impulse buying exists. Not even for good games, either.

It seems when games aren't 80 dollars, they get like, bought. However, the COD's are all fucking 90 dollars digital and people still buy the shit out of them (and the football managers??). I don't see how cheap devs charge 30 dollars for a game of similar quality, and the squillionaires activison charge 90 for digital. I mean, I do see, and I get it but still.

On the same note, it also annoys me how Bethesda charge 80 bucks for a game (FNV), that is a mod of a game that was a mod of a game that was barely a good game at all.

They can, cause it has the COD logo or the Fallout logo or whatever. Valve are obviously slapping the TF2 label on games that suck their money shot so they can both score a little hand from each other.

That being said, if Valve has to do this to keep up funds to keep making games, so be it. It could be alot worse. They could actually be marketing whores and make terrible games, have stupid front men like Cliffy B talking like a douche and put ads for health insurance and vodafone all over steam, but they don't. what I'm saying is, it's a lesser of two evils. I hate marketting, believe me, you have no idea, but a big boy helping out a little friend isn't as bad as say a big boy sucking off a big boy at the big boys club so they can all take turns dumping on the little boys.

It's late, and I have no idea why I'm here. :iamafag: oh look a relic.

Limited
November 7th, 2010, 11:00 AM
It can be either good or bad this new age of advertising by giving out other stuff in a game, Crackdown did it for the H3 beta which is sorta good. If you wanted crackdown anyway, its just even more incentive to buy it. If you were considering but not 100% sure. It might have helped persuade you.

But when its literally a crap game which no one would have bought without this new bit of game candy, then its just a lame way of promoting crap.

Then again I might just be annoyed at the whole TF2 situation, considering I still don't have any fucking hats, which is why I moved to Xbox gaming.

Llama Juice
November 7th, 2010, 01:00 PM
I think Llama Juice has been there at least once, either this year or last year.

Nah, I almost went this year, but moving instead. You're thinking of when I went to GDC probably.

Most of my roommates went to PAX this year, they had tons of playable stuff there that's not out yet. One of my roommates even got a job out of it.

CN3089
November 7th, 2010, 01:31 PM
Doesn't change the fact that this whole deal with TF2 is retarded. Shoulda bought the xbx version instead. :P

The XBOX version is garbage.
But when its literally a crap game which no one would have bought without this new bit of game candy, then its just a lame way of promoting crap.
I would have bought it and I have friends who preordered even before the ~special items~ were announced :maddowns:


Have you guys seriously never heard of Telltale Games before?

sevlag
November 7th, 2010, 02:23 PM
a majority of people don't know who tycho is nor strong bad, however im shocked sel doesn't know who Max is, guess you never played "sam & max hit the road"

Bodzilla
November 8th, 2010, 04:02 AM
sam and Max is god tier games.

Sels only a whipper snapper though and telltales games appeal to the nostalgia of us oldies.

Rook
November 11th, 2010, 12:18 AM
TF2 is still fun for a casual game but you can't beat L4D2 being your main game. I don't see them making Ellis wear cute hats there.

Also thread title being: the future of Team Fortress 2 marketing is more appropriate. Right minded individuals won't buy a game for aesthetic goodies in some other games, if I want to play the game I'd get it and if not then fuck it.

Phopojijo
November 11th, 2010, 12:22 AM
The question then is the concentration of right-minded individuals. I submit for evidence -- Zynga.

Sel
November 11th, 2010, 09:08 AM
TF2 is still fun for a casual game but you can't beat L4D2 being your main game. I don't see them making Ellis wear cute hats there.

Also thread title being: the future of Team Fortress 2 marketing is more appropriate. Right minded individuals won't buy a game for aesthetic goodies in some other games, if I want to play the game I'd get it and if not then fuck it.

Industries like the games industry tend to avoid innovation, unless it's proven to work. With this being a humongous success, it's very likely we're going to see it in a lot more games, very soon.


The question then is the concentration of right-minded individuals. I submit for evidence -- Zynga.

^^

cheezdue
November 11th, 2010, 09:48 AM
I like TF2 even though I might be a newfag. But I just don't like the whole idea dishing out $17 for a virtual hat.

Amit
November 11th, 2010, 10:12 AM
I like TF2 even though I might be a newfag. But I just don't like the whole idea dishing out $17 for a virtual hat.

I thought it was $4.99.

annihilation
November 11th, 2010, 12:07 PM
You're not forced to buy hats you know.
Control your hat addiction!

cheezdue
November 12th, 2010, 12:18 AM
I thought it was $4.99.

Nope, the prices are different for some hats.

JackHolez
November 15th, 2010, 12:32 AM
Let these fucks waste their money to feel more powerful and special. I play css hardcore and awp a ton, so when I play tf2 and play sniper it's fucking fun to troll the shit out of some faggot on the other team that bought the polycount pack since it doesn't stop a headshot from killing them (unless it's a scout, fuck scouts and their roids' in a can). :allears:

Rook
November 15th, 2010, 02:46 AM
Let these fucks waste their money to feel more powerful and special. I play css hardcore and awp a ton, so when I play tf2 and play sniper it's fucking fun to troll the shit out of some faggot on the other team that bought the polycount pack since it doesn't stop a headshot from killing them (unless it's a scout, fuck scouts and their roids' in a can). :allears:

Hardcore CSS oh buddy, you wanna one on one?