Remember -- this was an afterthought. This didn't exist even a year and a half ago. We were supposed to be playing UT3 late 2006/early 2007 but since Gears did so well and less than half of the copies of UT2004 sold went online... they felt inferior. So they added a campaign mode to add extra value.
With Epic its all about value -- its +1 reasons to buy it.
UT2007 was not designed to be a single player game... their first decision to make it better for single-player options was to add voice-controlled bots. They quickly realized with Gears that just wouldn't cut it. So -- voice-controlled bots out (it seems -- it may still be in the pipe but later IRC chats with Epic suggest they even forgot about it), campaign mode in.
Silly Rabbit, Epix aren't for kids!
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